ACURA – 24 HOURS OF DAYTONA
THE TASK FOR THIS PROJECT WAS HOW TO GET THE ACURA RACE FANS AT HOME, EXCITED ABOUT A 24 HOUR LONG RACE. MY SOLUTION WAS CREATING LIVE UPDATES ON SOCIAL THAT USERS WANT TO ENGAGE WITH AND PLAY OR VIEW ON REPEAT. THE RESULT, SOME OF ACURA’S BEST NUMBERS ON SOCIAL FOR MOTORSPORTS TO DATE.GOOD LUCK POST // 3,717 LIKES
MID-RACE POST // 7,615 ORGANIC LIKES
END OF RACE PODIUM POST // 2,432 LIKES
INSTAGRAM STORIES
OVERVIEW...
1. INTRO CARD
2. DRIVER INTERVIEWS
3. PHOTO TRYPTYCH
4. PODIUM FINISH