ACURA POLLS

Acura is one of the many sponsors for Monterey Car Week with a focus on the big event, The Quail. To get our audience engaged client asked for a unique social activation. The result was this Instagram Story based concept titled, “Acura Polls” in which we document our trip up the coast in the all new RDX. The catch was that we asked our audience to vote on our next adventure along the way. Once the polls are added up we then do what our audience asked for and post the results in a unique triptych. I personally drove this whole route with a driver, shot the photos, edited the photos, added the graphics and posted live time. From this social activation we garnered more than 130,000 active viewers during this drive to Monterey.