ACURA RDX #LOOKUP
To launch the all-new 2019 RDX on social, we focused on the SUV’s class-leading panoramic moonroof to create a campaign that inspired people to “look up” and discover a new perspective on the world. We partnered with well-known travel and photography influencers to ceate a series of “how-to” guides involving their specialties. We also had our social audience submit their own #LookUp images that were then featured on the brand’s social channels. And to wrap things up, we took a group of city dwellers that had never seen a truly starry sky out to the desert in the RDX to #LookUp.
PRESS:
Forbes
PR Newswire
Honda News
TNC
#LOOKUP HERO VIDEO
#LOOKUP METEOR SHOWER
#LOOKUP TWITTER MOMENT
#LOOKUP PINTEREST
#LOOKUP INFLUENCER CONTENT
