ADIDAS WORLD CUP - FAMILY REUNION

Family Reunion” is adidas’ most watched WC campaign of all tiiime.

I had the blessing to create and bring to life the ADIDAS global campaign for the 2022 World Cup. The campaign took over a year around the globe from ideation to wrapping up the edit in LA. This is the final launch film but from this came hundreds of content pieces, activations, and retail experiences around the globe.

Role: Sr. Creative