#eye #eye


For Gatorade’s 2023 Efficacy campaign we were tasked with how do we talk about all the “science” stuff and benefits of Gatorade but in a non-boring and/or expected way. Bada bing bada boom, why not make a PSA?! 

Fast forwards few months later we birthed this amazing campaign and film. Was truly grateful to get to rock with the team on this one! 

Role: Sr. Creative